On this occasion Gucci and Fiat are in alliance to create a stylish car Fiat 500 by Gucci which will soon be a must have for people. It is a special edition customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile. This blend of diligence and style is a unique collaboration planned to be launched on the opening day of Milan fashion week and also be showcased at the Geneva International Auto Show starting from March 3rd to 13th, 2011, at a dedicated Gucci pop-up store within the Fiat stand.
The idea of collaboration of two leading brands was initiated by Lapo Elkann and what could better time of launching as it is the Gucci’s 90th anniversary year. The car is manufactured in two basic colors, black and white, with satin chrome detailing and ivory & black interiors for a softer, sophisticated look which are never off fashion.
The design is more based on vintage cars with the specification of rims for 195/45 R16 wheels. The hubcaps feature interlocking GG in the same color of body of the car and a cursive Gucci signature appears on the hatchback as well on the doorpost.
Equipped with 1.4 of 100 horsepower, the car comes with rear break callipers in Gucci green.The doorline of the car is striped with green and red color which runs along the entire perimeter and links the exterior to the interior.
The stripe also emerge within on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts.The interior is very intricately done every detail like embroidery, materials, glossy and satin chromes, velvet varnish on the dash board is perfectly designed.
The exquisite 500 by Gucci will be available from April 1st to June 30th exclusively by pre-order online at 500byGucci, with a starting list price from 17,000 Euro [approx. $23,419] in Italy. It is going to be launched by European commercial in July and be displayed in different metropolitan like Paris, London and Tokyo etc.
With the exclusive 500 by Gucci collection Gucci is launching accessories that matches the car like travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which will be available in select Gucci stores and online at Gucci from April 2011.
